Overview
Hotjar is a web analytics and user feedback service that provides insights into user behaviour through tools like heatmaps, session recordings, and surveys.
Role in this knowledge base
Hotjar is recommended for analysing customer interactions on a Shopify store, enabling businesses to understand user drop-off points and optimize the website for better conversion rates.
Key facts
- It records every single user interaction on a website, showing mouse movements, clicks, and drop-off points.