Definition
Web analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.
Why it matters (in Poovi’s context)
Provides critical insights into user behaviour on a website, helping businesses identify issues, understand customer journeys, and make data-driven decisions to improve performance and conversion rates.
Key properties or components
- Tracks user interactions
- Identifies drop-off points
- Measures traffic sources
- Informs website optimization
- Tools include heatmaps and session recordings
Contradictions or debates
None.