Definition
A trigger is a cue that prompts a user to take a specific action. Triggers can be external (like notifications) or internal (like emotions or thoughts).
Why it matters (in Poovi’s context)
It is the first step in the Hook Model, initiating the user’s engagement with a product or service.
Key properties or components
- External cues
- Internal cues
- Prompt for action
Contradictions or debates
None.