Definition
The Hook Model is a four-step framework designed to create habit-forming products by guiding users through a cycle of trigger, action, reward, and investment.
Why it matters (in Poovi’s context)
It provides a structured approach for product designers and marketers to increase user engagement and build lasting user habits, relevant to creating successful digital products.
Key properties or components
- Trigger
- Action
- Reward
- Investment
Contradictions or debates
None.