Overview
The use of titanium in the iPhone’s construction is highlighted as a marketing tactic. The reviewer points out the perceived inconsistency in Apple promoting both the thermal efficiency of aluminum and the durability of titanium simultaneously, suggesting it’s a way to create perceived value and differentiation.
Role in this knowledge base
Cited as an example of Apple’s marketing prowess, where materials are promoted to create desire and justify upgrades.
Key facts
- Titanium is known for its high strength-to-weight ratio and corrosion resistance, making it a premium material for electronics.