Overview

Häagen-Dazs is an American brand of ice cream, sorbet, and ice cream bars, founded by Reuben and Rose Mattus in the Bronx, New York, in 1960. It is known for its premium quality and rich flavours.

Role in this knowledge base

A well-known brand that Dharaneetharan’s agency, Social Eagle, has supported, indicating his experience with consumer product marketing.

Key facts

  • Founded in 1960 in the Bronx, New York.

Sources