Overview
Coca-Cola is a globally recognised brand known for its carbonated soft drinks. Its secret formula and widespread appeal have made it a staple in the beverage industry.
Role in this knowledge base
Used as an example to illustrate a product that meets the criteria of being unique, expensive (relative to cost), sticky, and having low delivery costs (‘AIR’), highlighting its success as a business.
Key facts
- It is sticky in that when people start drinking Coke, they often continue to buy Coke products throughout their lives.