Overview
British Airways is the flag carrier airline of the United Kingdom. It is headquartered in London and is the largest airline based in the UK, measured by fleet size, international flights and destinations served.
Role in this knowledge base
Mentioned as an example of an organisation that learned the importance of providing specific delay information rather than vague ‘delayed’ statuses on departure boards.
Key facts
- British Airways was advised that displaying only ‘delayed’ on their departure boards was worse than providing an estimated delay time.