Definition
The price at which goods are sold by the manufacturer or wholesaler to a retailer or a bulk buyer. It is typically lower than the retail price.
Why it matters (in Poovi’s context)
Key aspect of Yakub Caterers’ business model, offering cost-effective catering solutions.
Key properties or components
- Lower than retail
- Bulk purchasing benefit
- Applies to manufacturers/wholesalers
Contradictions or debates
None.