Definition
A business model where goods are sold in large quantities, typically to retailers or other businesses, rather than directly to individual consumers.
Why it matters (in Poovi’s context)
Explains the primary sales strategy of the peanut candy business, allowing for larger production volumes and wider distribution.
Key properties or components
- Bulk sales
- Lower per-unit price
- Business-to-business (B2B) focus
- Requires logistics for delivery
Contradictions or debates
While primarily wholesale, the business does serve retail customers who come directly to their premises.