Definition
The process of monitoring and analysing how users interact with a digital product, such as an application or website. It involves collecting data on user actions, navigation paths, and engagement metrics.
Why it matters (in Poovi’s context)
Essential for understanding user behaviour, identifying pain points, and optimising the user experience, thereby preventing product failure.
Key properties or components
- Data collection on user actions
- Analysis of engagement metrics
- Identification of drop-off points
- Informing product improvements
Contradictions or debates
None.