Definition
In a business context, transformation refers to the significant change or desired outcome that a customer seeks to achieve through the use of a product or service.
Why it matters (in Poovi’s context)
Identifying and facilitating customer transformation is presented as a core element of a successful, customer-centric business strategy.
Key properties or components
- Desired end-state
- Customer journey
- Problem-solving
- Value creation
Contradictions or debates
None.