Definition

A simplified three-step framework for building a successful online business. It involves attracting an audience (traffic), building credibility with them (trust), and converting them into paying customers (monetization).

Why it matters (in Poovi’s context)

This represents the overarching funnel structure described in the video, guiding the user from initial engagement to revenue generation.

Key properties or components

  • Attract audience
  • Build credibility
  • Generate revenue

Contradictions or debates

None.

Sources