Definition
The use of titanium as the primary material for the external casing of a smartphone, valued for its strength, lightness, and premium feel.
Why it matters (in Poovi’s context)
Discussed as part of Apple’s marketing strategy, shifting from aluminum to titanium and back, creating a narrative around durability and thermal efficiency that the reviewer finds manipulative.
Key properties or components
- Lightweight
- Durable
- Premium finish
- Corrosion resistant
Contradictions or debates
The reviewer implies Apple uses marketing to justify material choices, promoting both aluminum’s thermal efficiency and titanium’s durability simultaneously as selling points.