Definition
A business that customises and prints designs onto t-shirts, often for retail sale or promotional purposes. It involves sourcing blank t-shirts, applying designs using various printing techniques, and marketing the final product.
Why it matters (in Poovi’s context)
This is the core business being discussed in the video, highlighting operational aspects like supplier evaluation and customer orders.
Key properties or components
- Sourcing blank apparel
- Design customisation
- Printing techniques (e.g., screen printing, DTG)
- Quality control
- Supplier relationship management
Contradictions or debates
None.