Definition
The practice of improving various aspects of an online store to enhance user experience, increase search engine visibility, and drive conversions. This can include website speed, SEO, and content quality.
Why it matters (in Poovi’s context)
Crucial for converting visitors into customers, improving search engine rankings, and increasing overall sales and profitability for small businesses.
Key properties or components
- Search Engine Optimisation (SEO)
- User Experience (UX) design
- Conversion Rate Optimisation (CRO)
- Mobile responsiveness
- High-quality content
Contradictions or debates
None.