Definition
A startup is a young company founded to develop a unique product or service, bring it to market, and make it irresistible and irreplaceable for customers. They often operate with high uncertainty and aim for rapid growth.
Why it matters (in Poovi’s context)
The context for the recommended books, as both ‘Zero to One’ and ‘The Hard Thing About Hard Things’ are seminal works on building and leading startups.
Key properties or components
- Innovation
- Scalability
- Funding
- Risk
Contradictions or debates
None.