Definition
A progression through distinct phases entrepreneurs experience: Uninformed Optimism, Informed Pessimism, Valley of Despair, Informed Optimism, and Goal Achievement.
Why it matters (in Poovi’s context)
Provides context for the emotional and psychological challenges faced by entrepreneurs, normalising the difficulties and guiding them through to success.
Key properties or components
- Optimism (informed/uninformed)
- Pessimism
- Despair
- Resilience
- Goal attainment
Contradictions or debates
None.