Definition
Small business strategy involves the plans and actions undertaken by smaller enterprises to achieve their objectives, often focusing on agility, personalised customer interactions, and building strong relationships.
Why it matters (in Poovi’s context)
The source highlights how a small business used exceptional customer service and flexibility to manage a high-value transaction, turning a potential loss into a gain and fostering customer loyalty.
Key properties or components
- Agility
- Customer focus
- Relationship building
- Value proposition
Contradictions or debates
None.