Definition
The practice of increasing the quantity and quality of traffic to your website through organic search engine results. It involves optimising content, technical aspects, and off-page factors.
Why it matters (in Poovi’s context)
A key consideration in the choice of technology (Next.js) and a final step in the development process (metadata insertion).
Key properties or components
- Keyword research
- On-page optimisation
- Technical SEO
- Link building
- Content strategy
Contradictions or debates
None.