Definition
The process of influencing public perception of an individual, brand, or organisation. It involves monitoring online conversations, responding to criticism, and proactively shaping a positive image.
Why it matters (in Poovi’s context)
This video is a prime example of reputation management, where “Adada Creators” are actively trying to repair and defend their image against damaging accusations made by “Tech Boss”.
Key properties or components
- Crisis Communication
- Public Relations
- Brand Image
- Online Reputation
- Damage Control
Contradictions or debates
Engaging in public disputes, even defensively, can sometimes further damage reputations if not handled carefully. The adversarial nature of this dispute highlights the challenges in managing reputation during a crisis.