Definition
The ability for a customer to alter or personalise a product to meet their specific needs or preferences. This can range from minor aesthetic changes to significant functional modifications.
Why it matters (in Poovi’s context)
A key factor in market competitiveness and customer satisfaction, impacting production complexity and cost, as highlighted by the mould fee for design changes.
Key properties or components
- Design modification
- Attachment changes
- Shape alteration
- Mould requirements
Contradictions or debates
None.