Definition

The quality of continuing firmly or obstinately in a course of action despite difficulty or opposition. In a business context, it refers to the unwavering commitment to achieving goals.

Why it matters (in Poovi’s context)

Essential for overcoming inevitable challenges and setbacks in business, leading to long-term success and resilience.

Key properties or components

  • Tenacity
  • Resilience
  • Grit
  • Commitment

Contradictions or debates

None.

Sources