Definition
The process of identifying and evaluating current and emerging patterns and shifts within a specific market to inform business strategy and planning.
Why it matters (in Poovi’s context)
This is a key use case presented for the NotebookLM + Perplexity workflow, enabling marketers to better understand market dynamics for content creation and strategic planning.
Key properties or components
- Identifying shifts
- Predicting future patterns
- Competitive landscape assessment
- Consumer behaviour analysis
Contradictions or debates
None.