Definition
Lead generation is the process of attracting and converting potential customers into prospects for a business’s products or services. Lead nurturing involves building relationships with these prospects through tailored communication until they are ready to buy.
Why it matters (in Poovi’s context)
The bootcamp teaches how AI can be used to enhance both the acquisition of new leads and the process of cultivating them into paying customers.
Key properties or components
- Prospect identification
- Targeted marketing
- Automated communication
- CRM integration
Contradictions or debates
None.