Definition
A type of social media marketing that uses endorsements and product mentions from influencers—individuals who have a dedicated social following and are viewed as experts within their niche.
Why it matters (in Poovi’s context)
This is identified as a key promotional strategy to reach a wide audience and build credibility for the game.
Key properties or components
- Social media
- Endorsements
- Target audience
- Brand awareness
Contradictions or debates
None.