Definition
The application of game-design elements and game principles in non-game contexts, such as professional networking. This can involve using points, badges, leaderboards, and challenges to make networking activities more engaging and motivating.
Why it matters (in Poovi’s context)
Introduces an element of fun and competition into networking, potentially increasing user engagement and the frequency of networking activities. Happenstance is presented as a platform that uses gamification.
Key properties or components
- Engagement
- Motivation
- Fun
- Interactivity
- Rewards
Contradictions or debates
Some may find gamification trivialising or distracting from the core purpose of building genuine professional relationships.