Definition

A principle advocating for basing decisions and understanding on verifiable data and evidence rather than personal beliefs, assumptions, or the views of others.

Why it matters (in Poovi’s context)

Crucial for objective analysis and sound decision-making in business, minimising the impact of bias and misinformation.

Key properties or components

  • Evidence-based
  • Objective analysis
  • Data-driven

Contradictions or debates

None.

Sources