Definition
The study of how psychological principles influence design choices and user responses. It aims to understand why certain designs are more effective or appealing than others.
Why it matters (in Poovi’s context)
Helps designers create more effective, user-centered products and experiences by tapping into human cognitive and emotional processes.
Key properties or components
- Cognitive Biases
- Perceptual Organisation
- Behavioural Economics
- Emotional Design
Contradictions or debates
The ‘psychology’ of design can sometimes be oversimplified or used to justify subjective aesthetic preferences rather than rigorous psychological research.