Definition
A business strategy that prioritises the needs and satisfaction of customers. It involves deeply understanding the customer to guide product development, marketing, and service.
Why it matters (in Poovi’s context)
Crucial for understanding customer needs and driving sales, as highlighted by Ryan Moran’s approach to business.
Key properties or components
- Focus on customer needs
- Understanding customer transformation
- Benefit-driven sales
- Customer journey mapping
Contradictions or debates
None.