Definition
A colour palette is a set of colours used in a design or artwork. In web design, it dictates the visual tone and aesthetic of a website.
Why it matters (in Poovi’s context)
Choosing an effective colour palette is vital for branding, user engagement, and accessibility. The video suggests AI can assist in the selection of these palettes, speeding up the design process.
Key properties or components
- Hue
- Saturation
- Brightness
- Colour harmony
- Branding consistency
Contradictions or debates
None.