Definition
A sales strategy where a company or individual initiates contact with potential customers who have not previously expressed interest. This often involves reaching out via email, phone calls, or social media.
Why it matters (in Poovi’s context)
Highlighted as a key method to acquire customers for an AI-generated service, with AI assisting in scriptwriting and contact identification.
Key properties or components
- Proactive outreach
- Lead generation
- Sales script development
- Contact information acquisition
Contradictions or debates
None.