Definition
The process of managing relationships and interactions with clients to ensure their needs are met and satisfaction is maintained. This involves communication, understanding expectations, and delivering services effectively.
Why it matters (in Poovi’s context)
Essential for business success, as demonstrated by the focus on impressing new clients like Alice and Rajiv to secure opportunities such as international travel.
Key properties or components
- Communication
- Expectation management
- Relationship building
- Service delivery
Contradictions or debates
None.