Definition
Bundling is a sales strategy where multiple products are offered together as a single package, often at a discounted price compared to purchasing them individually.
Why it matters (in Poovi’s context)
Effective for increasing average order value and selling more units, particularly for products that are consumables or naturally go together.
Key properties or components
- Combines multiple products
- Offers a package deal
- Increases Average Order Value (AOV)
- Best for consumables or related items
Contradictions or debates
None.