Definition
A marketing arrangement where an online retailer rewards affiliates for each customer brought about by the affiliate’s own marketing efforts. This typically involves a commission earned on sales generated through a unique referral link.
Why it matters (in Poovi’s context)
Crucial for the speaker’s decision to recommend products, as it provides a revenue stream. The absence of an affiliate program on ‘Baskets’ is a primary reason for not recommending it.
Key properties or components
- Commission-based
- Requires unique referral links
- Drives sales through third-party promotion
Contradictions or debates
None.